/* Google Fonts, self-hosted. Licenses in assets/fonts/. */
@font-face {
  font-family: 'Bebas Neue';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/bebas-neue-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Bebas Neue';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/bebas-neue-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'DM Sans';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/dm-sans-italic-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'DM Sans';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/dm-sans-italic-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 300 500;
  font-display: swap;
  src: url(/assets/fonts/dm-sans-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 300 500;
  font-display: swap;
  src: url(/assets/fonts/dm-sans-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Montserrat';
  font-style: normal;
  font-weight: 400 900;
  font-display: swap;
  src: url(/assets/fonts/montserrat-normal-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Montserrat';
  font-style: normal;
  font-weight: 400 900;
  font-display: swap;
  src: url(/assets/fonts/montserrat-normal-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* ═══════════════════════════════════════
   VARIABLES & RESET
═══════════════════════════════════════ */
:root {
  --orange: #E8851A;
  --orange-dark: #C96F0D;
  --orange-light: #F5A84B;
  --black: #111111;
  --dark: #1A1A1A;
  --mid: #2E2E2E;
  --gray: #6B6B6B;
  --light-gray: #EBEBEB;
  --white: #FFFFFF;
  --cream: #FAF8F5;
}

*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--cream);
  color: var(--dark);
  overflow-x: hidden;
}

/* Shared SVG arrows inherit the surrounding text color and size. */
.icon-arrow {
  display: inline-block;
  width: 1em;
  height: 1em;
  flex-shrink: 0;
  vertical-align: -0.125em;
}

/* ── Scrollbar ── */
::-webkit-scrollbar { width: 4px; }
::-webkit-scrollbar-track { background: var(--black); }
::-webkit-scrollbar-thumb { background: var(--orange); border-radius: 2px; }

/* ═══════════════════════════════════════
   NAV
═══════════════════════════════════════ */
nav {
  position: fixed; top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 20px 48px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  transition: background 0.4s ease, padding 0.4s ease, backdrop-filter 0.4s ease;
}
nav.scrolled {
  background: rgba(17,17,17,0.92);
  backdrop-filter: blur(16px);
  padding: 14px 48px;
  border-bottom: 1px solid rgba(255,255,255,0.05);
}

.nav-logo {
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 18px;
  color: var(--white);
  text-decoration: none;
  letter-spacing: 0.5px;
}
.nav-logo span { color: var(--orange); }

.nav-links {
  display: flex;
  align-items: center;
  gap: 36px;
  list-style: none;
}
.nav-links a {
  font-family: 'Montserrat', sans-serif;
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: rgba(255,255,255,0.6);
  text-decoration: none;
  transition: color 0.2s;
}
.nav-links a:hover { color: var(--orange); }

.nav-cta {
  background: var(--orange);
  color: var(--white) !important;
  padding: 10px 20px;
  border-radius: 6px;
  transition: background 0.2s !important;
}
.nav-cta:hover { background: var(--orange-dark) !important; color: var(--white) !important; }

/* hamburger */
.nav-toggle { display: none; flex-direction: column; gap: 5px; cursor: pointer; }
.nav-toggle span {
  display: block; width: 24px; height: 2px;
  background: var(--white);
  border-radius: 2px;
  transition: all 0.3s;
}

body.menu-open { overflow: hidden; }

/* ═══════════════════════════════════════
   HERO
═══════════════════════════════════════ */
#hero {
  background: var(--black);
  color: var(--cream);
  overflow: hidden;
}
.hero-content {
  max-width: 1440px;
  padding: 146px 64px 28px;
  margin: 0 auto;
}
.hero-intro, .hero-footnote {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  font-size: 11px;
  letter-spacing: 1.5px;
}
.hero-intro { text-transform: uppercase; align-items: center; }
.hero-eyebrow { color: var(--orange); }
.hero-edition { color: #90908b; }
.hero-title {
  margin: 48px 0 36px;
  font-family: 'Montserrat', sans-serif;
  font-size: clamp(64px, 8.5vw, 124px);
  font-weight: 600;
  line-height: 1.02;
  letter-spacing: -0.065em;
}
.hero-title span { color: var(--orange); }
.hero-bottom {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: end;
  gap: 48px;
  margin-top: -130px;
}
.hero-work-link {
  display: inline-flex;
  align-items: center;
  gap: 18px;
  justify-self: start;
  text-decoration: none;
  color: var(--cream);
  font-size: 14px;
}
.hero-arrow {
  display: grid;
  place-items: center;
  width: 58px;
  height: 58px;
  border: 1px solid #575751;
  border-radius: 50%;
  font-size: 30px;
  transition: background .2s, color .2s;
}
.hero-work-link:hover .hero-arrow { background: var(--orange); color: var(--black); border-color: var(--orange); }
.hero-details { max-width: 390px; justify-self: end; }
.hero-sub { color: #b7b7b1; font-size: 17px; line-height: 1.7; margin-bottom: 24px; }
.hero-note { font-size: 12px; color: #92928d; margin-top: 14px; }
.hero-footnote { margin-top: 58px; padding-top: 22px; border-top: 1px solid #343430; color: #92928d; letter-spacing: 0; }

.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--orange);
  color: var(--white);
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 16px 28px;
  border-radius: 8px;
  text-decoration: none;
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s;
}
.btn-primary:hover {
  background: var(--orange-dark);
  transform: translateY(-2px);
}

.btn-secondary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: rgba(255,255,255,0.6);
  font-family: 'Montserrat', sans-serif;
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  text-decoration: none;
  padding: 16px 8px;
  border-bottom: 1px solid rgba(255,255,255,0.15);
  transition: color 0.2s, border-color 0.2s;
}
.btn-secondary:hover { color: var(--white); border-color: var(--orange); }
.btn-secondary svg { transition: transform 0.2s; }
.btn-secondary:hover svg { transform: translateX(4px); }

/* Portfolio */
#work { padding: 110px 64px; background: var(--cream); scroll-margin-top: 70px; }
#work .section-header { margin-bottom: 48px; }
.work-grid { max-width: 1200px; margin: 0 auto; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px 28px; }
.work-empty { grid-column: 1 / -1; border-top: 1px solid #d9d6ce; border-bottom: 1px solid #d9d6ce; padding: 40px 0; display: flex; align-items: center; gap: 28px; }
.work-empty-mark { font-size: 54px; color: var(--orange-dark); }
.work-empty h3 { font-size: 20px; font-weight: 500; margin-bottom: 8px; }
.work-empty p { color: var(--gray); font-size: 15px; line-height: 1.6; }
.work-empty a { margin-left: auto; color: var(--dark); font-size: 14px; text-underline-offset: 6px; }
.work-card { min-width: 0; }
.work-image-link { display: block; overflow: hidden; background: #e6e2da; aspect-ratio: 16 / 10; padding: 24px; display: flex; align-items: center; }
.work-image-link img { width: 100%; height: auto; object-fit: contain; object-position: top; display: block; transition: transform .4s ease; }
.work-image-link:hover img { transform: scale(1.025); }
.work-card-info { padding: 20px 0; display: flex; align-items: baseline; justify-content: space-between; gap: 20px; border-bottom: 1px solid #d9d6ce; }
.work-card h3 { font-size: 23px; font-weight: 500; }
.work-card p { color: var(--gray); margin-top: 8px; font-size: 14px; }
.work-card-info a { color: var(--dark); text-decoration: none; font-size: 24px; }
section[id] { scroll-margin-top: 80px; }
a:focus-visible, button:focus-visible, [role="button"]:focus-visible { outline: 2px solid var(--orange); outline-offset: 6px; }

/* ═══════════════════════════════════════
   PROBLEM STRIP
═══════════════════════════════════════ */
#problem {
  background: var(--orange);
  padding: 28px 48px;
  overflow: hidden;
  position: relative;
}

.problem-ticker {
  display: flex;
  gap: 60px;
  animation: ticker 20s linear infinite;
  white-space: nowrap;
}

@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.problem-item {
  display: inline-flex;
  align-items: center;
  gap: 16px;
  font-family: 'Bebas Neue', sans-serif;
  font-size: 22px;
  letter-spacing: 2px;
  color: var(--white);
  flex-shrink: 0;
}
.problem-item .sep {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: rgba(0,0,0,0.25);
}

/* ═══════════════════════════════════════
   PROBLEM SECTION (the big statement)
═══════════════════════════════════════ */
#statement {
  background: var(--black);
  padding: 112px 48px;
}
.statement-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: clamp(40px, 7vw, 100px);
  align-items: start;
}
.statement-eyebrow {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 30px;
}
.statement-title {
  font-family: 'Montserrat', sans-serif;
  font-weight: 600;
  font-size: clamp(40px, 4.8vw, 66px);
  line-height: 1.12;
  color: var(--cream);
  letter-spacing: -.055em;
  text-wrap: balance;
}
.statement-title em { font-style: normal; color: var(--orange); }
.statement-detail { padding-top: 42px; }
.statement-body {
  font-size: 17px;
  line-height: 1.8;
  color: #b7b7b1;
  margin-bottom: 32px;
}
.statement-stat {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 28px;
  padding: 28px 0;
  border-top: 1px solid #343430;
  border-bottom: 1px solid #343430;
}
.statement-stat-num {
  font-family: 'Montserrat', sans-serif;
  font-weight: 600;
  font-size: clamp(40px, 4vw, 64px);
  letter-spacing: -.07em;
  color: var(--orange);
  line-height: 1;
}
.statement-stat-num span { font-size: .45em; letter-spacing: -.04em; margin-left: 4px; }
.statement-stat-text { font-size: 14px; line-height: 1.7; color: #b7b7b1; max-width: 220px; }
.statement-takeaway { margin-top: 26px; font-size: 14px; line-height: 1.8; color: #92928d; }
.statement-takeaway strong { color: var(--cream); font-weight: 500; }
@media (max-width: 768px) {
  #statement { padding-top: 72px; padding-bottom: 72px; }
  .statement-inner { grid-template-columns: 1fr; gap: 28px; }
  .statement-title { font-size: clamp(38px, 8vw, 58px); }
  .statement-detail { padding-top: 0; }
  .statement-body { font-size: 16px; }
  .statement-stat { grid-template-columns: 1fr; gap: 16px; }
  .statement-stat-num { font-size: 48px; }
  .statement-stat-text { max-width: none; }
}

/* ═══════════════════════════════════════
   SERVICES
═══════════════════════════════════════ */
#services {
  background: var(--cream);
  padding: 120px 48px;
}

.section-header {
  max-width: 1200px;
  margin: 0 auto 72px;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 40px;
}

.section-eyebrow {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 4px;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 14px;
}

.section-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(44px, 5vw, 64px);
  line-height: 1;
  color: var(--black);
  letter-spacing: 2px;
}
.section-title em { font-style: normal; color: var(--orange); }

.section-sub {
  font-size: 15px;
  color: var(--gray);
  max-width: 320px;
  line-height: 1.7;
  text-align: right;
}

.services-grid {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  background: rgba(0,0,0,0.08);
  border-radius: 16px;
  overflow: hidden;
}

.service-card {
  background: var(--white);
  padding: 48px 40px;
  position: relative;
  overflow: hidden;
  transition: background 0.3s;
}
.service-card:hover { background: var(--black); }
.service-card:hover .service-icon { background: rgba(232,133,26,0.2); }
.service-card:hover .service-icon svg { color: var(--orange); }
.service-card:hover .service-num { color: rgba(255,255,255,0.05); }
.service-card:hover .service-name { color: var(--white); }
.service-card:hover .service-desc { color: rgba(255,255,255,0.5); }
.service-card:hover .service-link { color: var(--orange); }

.service-num {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 72px;
  color: rgba(0,0,0,0.04);
  line-height: 1;
  position: absolute;
  top: 24px; right: 32px;
  transition: color 0.3s;
}

.service-icon {
  width: 52px; height: 52px;
  border-radius: 12px;
  background: rgba(232,133,26,0.1);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 28px;
  transition: background 0.3s;
}
.service-icon svg { color: var(--orange); transition: color 0.3s; }

.service-name {
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 16px;
  color: var(--black);
  margin-bottom: 14px;
  transition: color 0.3s;
}

.service-desc {
  font-size: 14px;
  line-height: 1.75;
  color: var(--gray);
  margin-bottom: 28px;
  transition: color 0.3s;
}

.service-link {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--orange);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  transition: gap 0.2s, color 0.3s;
}
.service-link:hover { gap: 10px; }

/* ═══════════════════════════════════════
   WHY / VALUE SECTION
═══════════════════════════════════════ */
#why {
  background: var(--black);
  padding: 120px 48px;
  position: relative;
  overflow: hidden;
}

#why .bg-circle {
  position: absolute;
  width: 600px; height: 600px;
  border-radius: 50%;
  border: 1px solid rgba(232,133,26,0.08);
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  pointer-events: none;
}
#why .bg-circle-2 {
  width: 900px; height: 900px;
  border-color: rgba(232,133,26,0.04);
}

.why-inner {
  max-width: 1200px;
  margin: 0 auto;
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 100px;
  align-items: center;
}

.why-left .section-eyebrow { margin-bottom: 14px; }

.why-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(44px, 5vw, 68px);
  line-height: 0.95;
  color: var(--white);
  letter-spacing: 2px;
  margin-bottom: 28px;
}
.why-title em { font-style: normal; color: var(--orange); }

.why-body {
  font-size: 15px;
  line-height: 1.8;
  color: rgba(255,255,255,0.5);
  margin-bottom: 40px;
}

.why-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--orange);
  color: var(--white);
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 16px 28px;
  border-radius: 8px;
  text-decoration: none;
  transition: background 0.2s, transform 0.2s;
}
.why-cta:hover { background: var(--orange-dark); transform: translateY(-2px); }

.why-right {
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.why-item {
  display: flex;
  align-items: flex-start;
  gap: 20px;
  padding: 28px 32px;
  background: rgba(255,255,255,0.03);
  border-radius: 4px;
  transition: background 0.2s;
  cursor: default;
}
.why-item:hover { background: rgba(255,255,255,0.06); }
.why-item:first-child { border-radius: 12px 12px 4px 4px; }
.why-item:last-child { border-radius: 4px 4px 12px 12px; }

.why-item-num {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 40px;
  color: rgba(232,133,26,0.25);
  line-height: 1;
  flex-shrink: 0;
  width: 40px;
}
.why-item:hover .why-item-num { color: var(--orange); }

.why-item-name {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 14px;
  color: var(--white);
  margin-bottom: 6px;
}
.why-item-desc {
  font-size: 13px;
  color: rgba(255,255,255,0.4);
  line-height: 1.65;
}

/* ═══════════════════════════════════════
   PROCESS
═══════════════════════════════════════ */
#process {
  background: var(--cream);
  padding: 120px 48px;
}

.process-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 72px;
  position: relative;
}

.process-steps::before {
  content: '';
  position: absolute;
  top: 32px;
  left: 60px;
  right: 60px;
  height: 1px;
  background: linear-gradient(90deg, var(--orange), rgba(232,133,26,0.1));
  z-index: 0;
}

.process-step {
  padding: 0 28px;
  position: relative;
  z-index: 1;
}

.step-circle {
  width: 64px; height: 64px;
  border-radius: 50%;
  border: 2px solid var(--orange);
  background: var(--cream);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Bebas Neue', sans-serif;
  font-size: 24px;
  color: var(--orange);
  margin-bottom: 24px;
  position: relative;
  transition: background 0.3s, color 0.3s;
}
.process-step:hover .step-circle {
  background: var(--orange);
  color: var(--white);
}

.step-name {
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 14px;
  color: var(--black);
  margin-bottom: 10px;
}
.step-desc {
  font-size: 13px;
  color: var(--gray);
  line-height: 1.65;
}

/* ═══════════════════════════════════════
   CAMPAIGN / SOCIAL PROOF SECTION
═══════════════════════════════════════ */
#campaign {
  background: var(--white);
  padding: 120px 48px;
  position: relative;
  overflow: hidden;
}

#campaign .accent-strip {
  position: absolute;
  top: 0; left: 0;
  width: 100%; height: 4px;
  background: linear-gradient(90deg, var(--orange) 0%, var(--orange-light) 50%, var(--orange) 100%);
}

.campaign-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.campaign-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 24px;
  margin-top: 72px;
}

.camp-card {
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 4px 32px rgba(0,0,0,0.1);
  transition: transform 0.3s, box-shadow 0.3s;
}
.camp-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 16px 48px rgba(0,0,0,0.15);
}

/* Campaign card 1 */
.cc-1 {
  background: var(--black);
  aspect-ratio: 1;
  position: relative;
}
.cc-1 .c-bar { position:absolute; top:0;left:0; width:5px;height:100%; background:var(--orange); }
.cc-1 .c-body { padding: 40px 40px 40px 48px; height:100%; display:flex; flex-direction:column; justify-content:center; }
.cc-1 .c-eyebrow { font-family:'Montserrat',sans-serif; font-weight:700; font-size:9px; letter-spacing:4px; text-transform:uppercase; color:var(--orange); margin-bottom:18px; }
.cc-1 .c-title { font-family:'Bebas Neue',sans-serif; font-size:52px; line-height:0.95; color:var(--white); margin-bottom:18px; }
.cc-1 .c-title span { color:var(--orange); }
.cc-1 .c-text { font-size:13px; line-height:1.65; color:rgba(255,255,255,0.5); }
.cc-1 .c-logo { position:absolute; bottom:24px;right:24px; font-family:'Montserrat',sans-serif; font-weight:900; font-size:10px; color:rgba(255,255,255,0.2); }
.cc-1 .c-logo span { color:var(--orange); }

/* Campaign card 2 */
.cc-2 {
  background: var(--white);
  aspect-ratio: 1;
  position: relative;
  border: 1px solid var(--light-gray);
}
.cc-2 .c-body { padding:36px; height:100%; display:flex; flex-direction:column; }
.cc-2 .c-badge { display:inline-flex; align-items:center; gap:6px; background:var(--orange); color:var(--white); font-family:'Montserrat',sans-serif; font-weight:700; font-size:9px; letter-spacing:2px; text-transform:uppercase; padding:6px 12px; border-radius:100px; align-self:flex-start; margin-bottom:20px; }
.cc-2 .c-title { font-family:'Bebas Neue',sans-serif; font-size:48px; line-height:0.95; color:var(--black); margin-bottom:20px; }
.cc-2 .c-title span { color:var(--orange); }
.cc-2 .c-features { display:flex; flex-direction:column; gap:10px; flex:1; }
.cc-2 .c-feat { display:flex; align-items:center; gap:10px; font-size:13px; color:var(--black); }
.cc-2 .c-dot { width:7px;height:7px; border-radius:50%; background:var(--orange); flex-shrink:0; }
.cc-2 .c-brand { font-family:'Montserrat',sans-serif; font-weight:900; font-size:12px; color:var(--black); margin-top:20px; padding-top:16px; border-top:1px solid var(--light-gray); }
.cc-2 .c-brand span { color:var(--orange); }

/* Campaign card 3 */
.cc-3 {
  background: var(--orange);
  aspect-ratio: 1;
  position: relative;
  overflow: hidden;
}
.cc-3 .c-grid { position:absolute;inset:0; background-image: linear-gradient(rgba(255,255,255,0.07) 1px,transparent 1px), linear-gradient(90deg,rgba(73, 241, 7, 0.07) 1px,transparent 1px); background-size:36px 36px; }
.cc-3 .c-circle { position:absolute; bottom:-40px;right:-40px; width:60%; aspect-ratio:1; background:rgba(0,0,0,0.12); border-radius:50%; }
.cc-3 .c-body { padding:40px; height:100%; display:flex; flex-direction:column; justify-content:space-between; position:relative;z-index:1; }
.cc-3 .c-top { font-family:'Montserrat',sans-serif; font-weight:700; font-size:9px; letter-spacing:4px; text-transform:uppercase; color:rgba(255,255,255,0.65); }
.cc-3 .c-title { font-family:'Bebas Neue',sans-serif; font-size:64px; line-height:0.95; color:var(--white); margin:auto 0; }
.cc-3 .c-cta { background:var(--black); color:var(--white); font-family:'Montserrat',sans-serif; font-weight:700; font-size:12px; letter-spacing:1px; padding:14px 20px; border-radius:7px; text-align:center; text-decoration:none; display:block; transition: transform 0.2s; }
.cc-3 .c-cta:hover { transform:scale(1.03); }

/* ═══════════════════════════════════════
   CTA SECTION
═══════════════════════════════════════ */
#cta {
  background: var(--orange);
  padding: 100px 48px;
  text-align: center;
  position: relative;
  overflow: hidden;
}

#cta .bg-grid {
  position: absolute; inset: 0;
  background-image: linear-gradient(rgba(0,0,0,0.05) 1px,transparent 1px), linear-gradient(90deg,rgba(0,0,0,0.05) 1px,transparent 1px);
  background-size: 48px 48px;
}

#cta .cta-inner {
  position: relative;
  z-index: 2;
  max-width: 700px;
  margin: 0 auto;
}

#cta .cta-eyebrow {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 4px;
  text-transform: uppercase;
  color: rgba(255,255,255,0.7);
  margin-bottom: 24px;
}

#cta .cta-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(52px, 8vw, 86px);
  line-height: 0.95;
  color: var(--white);
  letter-spacing: 2px;
  margin-bottom: 20px;
}

#cta .cta-sub {
  font-size: 17px;
  color: rgba(255,255,255,0.8);
  line-height: 1.7;
  margin-bottom: 44px;
}

.cta-buttons {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
}

.btn-dark {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--black);
  color: var(--white);
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 18px 32px;
  border-radius: 8px;
  text-decoration: none;
  transition: background 0.2s, transform 0.2s;
}
.btn-dark:hover { background: #333; transform: translateY(-2px); }

.btn-white {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: rgba(255,255,255,0.15);
  border: 1px solid rgba(255,255,255,0.4);
  color: var(--white);
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 18px 32px;
  border-radius: 8px;
  text-decoration: none;
  transition: background 0.2s, transform 0.2s;
}
.btn-white:hover { background: rgba(255,255,255,0.25); transform: translateY(-2px); }

/* ═══════════════════════════════════════
   FOOTER
═══════════════════════════════════════ */
footer {
  background: var(--black);
  padding: 60px 48px 32px;
  border-top: 1px solid rgba(255,255,255,0.05);
}

.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
}

.footer-top {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 60px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(255,255,255,0.07);
  margin-bottom: 32px;
}

.footer-brand {
  font-family: 'Montserrat', sans-serif;
  font-weight: 900;
  font-size: 28px;
  color: var(--white);
  margin-bottom: 12px;
}
.footer-brand span { color: var(--orange); }

.footer-tagline {
  font-size: 14px;
  color: rgba(255,255,255,0.35);
  line-height: 1.7;
  max-width: 280px;
}

.footer-heading {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: rgba(255,255,255,0.3);
  margin-bottom: 20px;
}

.footer-links ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.footer-links a {
  font-size: 14px;
  color: rgba(255,255,255,0.5);
  text-decoration: none;
  transition: color 0.2s;
}
.footer-links a:hover { color: var(--orange); }

.footer-contact p {
  font-size: 14px;
  color: rgba(255,255,255,0.5);
  line-height: 2;
}
.footer-contact a {
  color: var(--orange);
  text-decoration: none;
}

.footer-bottom {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.footer-copy {
  font-size: 12px;
  color: rgba(255,255,255,0.25);
}
.footer-badge {
  font-family: 'Montserrat', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: rgba(255,255,255,0.2);
}
.footer-badge span { color: var(--orange); }

/* ═══════════════════════════════════════
   WHATSAPP FLOAT
═══════════════════════════════════════ */
.wa-float {
  position: fixed;
  bottom: 32px; right: 32px;
  z-index: 200;
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 12px;
}

.wa-bubble {
  background: var(--white);
  border-radius: 12px;
  padding: 14px 18px;
  box-shadow: 0 8px 32px rgba(0,0,0,0.15);
  font-size: 13px;
  color: var(--dark);
  line-height: 1.5;
  max-width: 220px;
  text-align: right;
  opacity: 0;
  transform: translateY(10px) scale(0.95);
  transition: opacity 0.3s, transform 0.3s;
  pointer-events: none;
}
.wa-bubble strong { display:block; font-family:'Montserrat',sans-serif; font-weight:700; font-size:12px; margin-bottom:3px; }

.wa-float:hover .wa-bubble {
  opacity: 1;
  transform: translateY(0) scale(1);
  pointer-events: auto;
}

.wa-btn {
  width: 60px; height: 60px;
  border-radius: 50%;
  background: #25D366;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 4px 20px rgba(37,211,102,0.4);
  text-decoration: none;
  transition: transform 0.2s, box-shadow 0.2s;
  animation: wa-pulse 3s infinite 2s;
}
.wa-btn:hover {
  transform: scale(1.08);
  box-shadow: 0 8px 32px rgba(37,211,102,0.5);
}
@keyframes wa-pulse {
  0%, 100% { box-shadow: 0 4px 20px rgba(37,211,102,0.4); }
  50% { box-shadow: 0 4px 32px rgba(37,211,102,0.7), 0 0 0 8px rgba(37,211,102,0.1); }
}

/* ═══════════════════════════════════════
   RESPONSIVE
═══════════════════════════════════════ */
@media (max-width: 1024px) {
  .hero-bottom { margin-top: 0; }
  .hero-content { padding-left: 40px; padding-right: 40px; }
  .nav-links { gap: 20px; }
  .services-grid { grid-template-columns: 1fr 1fr; }
  .why-inner { grid-template-columns: 1fr; }
  .process-steps { grid-template-columns: 1fr 1fr; }
  .process-steps::before { display: none; }
  .campaign-grid { grid-template-columns: 1fr; max-width: 400px; margin: 72px auto 0; }
  .cc-1, .cc-2, .cc-3 { aspect-ratio: 1; }
}

@media (max-width: 768px) {
  nav { padding: 18px 24px; }
  nav.scrolled { padding: 12px 24px; }
  .nav-links {
    display: none;
    position: absolute;
    top: calc(100% + 12px);
    left: 24px;
    right: 24px;
    flex-direction: column;
    align-items: stretch;
    gap: 16px;
    padding: 20px;
    background: rgba(17,17,17,0.98);
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: 18px;
    box-shadow: 0 18px 40px rgba(0,0,0,0.28);
    backdrop-filter: blur(16px);
  }
  .nav-links.active { display: flex; }
  .nav-links a { display: block; }
  .nav-cta { text-align: center; }
  .nav-toggle { display: flex; }
  .nav-toggle.active span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
  .nav-toggle.active span:nth-child(2) { opacity: 0; }
  .nav-toggle.active span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
  .hero-content, #work, #statement, #services, #why, #process, #campaign, #cta, footer { padding-left: 24px; padding-right: 24px; }
  .services-grid { grid-template-columns: 1fr; }
  .section-header { flex-direction: column; align-items: flex-start; }
  .section-sub { text-align: left; }
  .footer-top { flex-direction: column; gap: 40px; }
  .footer-bottom { flex-direction: column; align-items: flex-start; }
  .process-steps { grid-template-columns: 1fr; }
}


@media (max-width: 768px) {
  .hero-content { padding-top: 116px; }
  .hero-edition { display: none; }
  .hero-eyebrow { font-size: 10px; letter-spacing: 1px; }
  .hero-title { font-size: clamp(56px, 11.5vw, 88px); margin-top: 36px; }
  .hero-bottom { grid-template-columns: 1fr; gap: 36px; }
  .hero-details { justify-self: start; max-width: 440px; }
  .hero-work-link { order: 2; }
  .hero-footnote { margin-top: 36px; line-height: 1.6; }
  .hero-footnote span:last-child { display: none; }
  #work { padding-top: 72px; padding-bottom: 72px; }
  .work-grid { grid-template-columns: 1fr; }
  .work-empty { align-items: flex-start; flex-direction: column; gap: 16px; }
  .work-empty a { margin-left: 0; margin-top: 12px; }
  .hero-details .btn-primary { font-size: 10px; padding: 16px 20px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
}

#hero .btn-primary { color: var(--black); }
#work .section-title { font-family: 'Montserrat', sans-serif; font-weight: 600; font-size: clamp(32px, 4vw, 52px); letter-spacing: -.045em; line-height: 1.12; }
.work-status { display: inline-block; margin-top: 12px; font-size: 11px; color: #684009; background: #f3e4ce; padding: 5px 9px; border-radius: 3px; }
.work-preview-name { margin: auto; font-size: clamp(24px, 3vw, 42px); text-align: center; }
.work-card-info > a { min-width: 44px; min-height: 44px; display: grid; place-items: center; }
@media (max-width: 768px) { .work-image-link { padding: 14px; } }

/* Service information and FAQs use the existing colors and typography. */
.seo-section { padding: 88px 48px; background: var(--cream); }
.seo-inner { max-width: 1200px; margin: 0 auto; }
.seo-heading { font-family: 'Montserrat', sans-serif; font-size: clamp(28px, 3.5vw, 44px); font-weight: 600; letter-spacing: -.035em; line-height: 1.2; margin-bottom: 28px; }
.seo-intro { max-width: 760px; font-size: 18px; line-height: 1.8; color: #555; margin-bottom: 32px; }
.service-options { background: #f1eee7; }
.service-options-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); gap: 28px; }
.service-options-grid article { border-top: 1px solid #c9c4b9; padding-top: 24px; }
.service-options-grid h3 { font-size: 21px; font-weight: 600; line-height: 1.4; }
.service-options-grid a { color: var(--dark); text-decoration-thickness: 1px; text-underline-offset: 5px; }
.service-options-grid p { font-size: 16px; line-height: 1.8; color: #555; margin-top: 16px; }
.faq-list { max-width: 880px; }
.faq-list details { border-bottom: 1px solid #d9d6ce; padding: 22px 0; }
.faq-list summary { cursor: pointer; font-size: 18px; line-height: 1.5; font-weight: 600; }
.faq-list summary:focus-visible { outline: 2px solid var(--orange); outline-offset: 6px; }
.faq-list details p { font-size: 16px; line-height: 1.85; color: #555; margin-top: 18px; }
.seo-contact { font-size: 16px; line-height: 1.8; margin-top: 32px; overflow-wrap: anywhere; }
.seo-contact a { color: var(--dark); text-underline-offset: 4px; }
.service-intro { padding: 148px 48px 80px; background: var(--black); color: var(--cream); }
.service-intro h1 { max-width: 1000px; font-family: 'Montserrat', sans-serif; font-size: clamp(36px, 5vw, 66px); font-weight: 600; line-height: 1.12; letter-spacing: -.045em; margin: 28px 0; }
.service-intro .seo-intro { color: #c6c4be; }
.service-intro .btn-primary { color: var(--black); }
.breadcrumbs { font-size: 14px; line-height: 1.7; margin-bottom: 48px; color: #aaa; }
.breadcrumbs a { color: var(--cream); text-underline-offset: 4px; }
.service-note { margin-top: 20px; font-size: 14px; line-height: 1.7; color: #b7b7b1; }
.service-content { padding: 56px 48px; }
.service-content section { max-width: 800px; padding: 32px 0; }
.service-content h2 { font-family: 'Montserrat', sans-serif; font-size: clamp(24px, 3vw, 32px); line-height: 1.3; margin-bottom: 24px; }
.service-content p, .service-content li { font-size: 17px; line-height: 1.85; color: #555; }
.service-content p + p { margin-top: 20px; }
.service-content ul { padding-left: 24px; margin-top: 24px; }
.service-content li + li { margin-top: 8px; }
@media (max-width: 768px) {
  .seo-section { padding: 64px 24px; }
  .service-intro { padding: 116px 24px 56px; }
  .service-content { padding: 24px; }
  .service-intro .btn-primary { font-size: 10px; padding: 16px 20px; }
  .seo-intro { font-size: 17px; }
  .breadcrumbs { margin-bottom: 32px; }
}

/* Accessible navigation, portfolio context and project pages. */
.skip-link { position: fixed; top: 12px; left: 16px; z-index: 300; padding: 12px 18px; background: var(--cream); color: var(--black); transform: translateY(-200%); }
.skip-link:focus { transform: translateY(0); }
:focus-visible { outline: 3px solid var(--orange); outline-offset: 5px; }
[id] { scroll-margin-top: 100px; }
.nav-toggle { border: 0; background: transparent; padding: 12px; min-width: 44px; min-height: 44px; justify-content: center; }
.work-description { color: #555; font-size: 16px; line-height: 1.7; margin-top: 16px; }
.work-related { display: flex; flex-wrap: wrap; gap: 8px 20px; margin-top: 8px; }
.work-related a { color: var(--dark); text-underline-offset: 4px; padding: 10px 0; font-size: 15px; }
.project-figure { margin: 0; padding: 48px 0; }
.project-figure img { display: block; width: 100%; height: auto; }
.project-figure figcaption { color: #555; font-size: 14px; line-height: 1.7; margin-top: 16px; }
@media (max-width: 768px) {
  .hero-title { font-size: clamp(46px, 11.5vw, 88px); }
  .wa-float { right: 16px; bottom: 16px; }
  .wa-btn { width: 52px; height: 52px; }
}
/* Use darker orange for text on light surfaces, retaining the brand accent. */
#work .section-eyebrow, .seo-section .section-eyebrow, .service-link { color: #a65108; }
#work .section-title em, #services .section-title em, #process .section-title em, #campaign .section-title em, .cc-2 .c-title span { color: #b65c0a; }
.problem-item, .cc-2 .c-badge { color: var(--black); }
.why-item-desc, .footer-tagline, .footer-heading, .footer-copy, .cc-1 .c-logo { color: #a3a3a3; }
.nav-links .nav-cta, .nav-links .nav-cta:hover, .why-cta { color: var(--black) !important; }
.service-num { color: #929292; }
.why-item-num { color: #c47019; }
.service-content a { color: #954706; text-underline-offset: 4px; }